For over 20 years, the Clinton Health Access Initiative (CHAI) has honed a comprehensive, practical approach to market shaping in global health. The approach has achieved dramatic health outcomes while creating commercially sustainable opportunities for industry. Pioneered during the AIDS crisis, this approach has since been applied to many pressing global health challenges and is being explored in other sectors. To date, CHAI has negotiated over 150 market shaping agreements, which have generated many billions of dollars in savings for health systems and touched hundreds of millions of lives.
CHAI released a guidebook providing an overview of CHAI’s approach to addressing large-scale, complex problems and practical steps for others who want to apply the model to their work.
Source : CHAI
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