PrEP marketing should not be a story about HIV, but a story about young women

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  • Prevention
  • Women
January 23, 2024
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What do we want young women’s hearts to feel and minds to think about PrEP? This was the question a group of researchers and marketing experts sought to answer in order to build a strong, evidence-informed, and unified brand positioning for PrEP.

Read the full story at Aidsmap.

 

Source : Aidsmap

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